by Chun Lee in Marketing Strategies
- **April 11, 2024
Reading Time: 7minutes
Congratulations for putting in place a robust marketing strategy to drive more traffic to your website. But have you ever asked yourself what happens when they visit your site? Have you ever planned on how you can convert those visitors into leads? Continue reading to know how you can use conversion rate optimization (CRO) to grow your convert more visitors into leads.
Conversion Rate Optimization
Conversion Rate Optimization (CRO) is the methodical procedure of augmenting the percentage of online users who complete a desired goal, such as buying a product or registering for a service. CRO basically means turning those who visit your site into customers. The CRO process entails understanding how visitors navigate through your website, the actions they take, the number of times they come to the platform, and what stops them from accomplishing your desired goals.
The Benefits of CRO to Businesses
1. It Helps You to Better Understand Your Clients
The first step to conversion optimization for your business is to have an in-depth knowledge about your customers. In this regard, you should aim to understand who they are, the way they interact with your company, and what might be hindering them from converting.
Your CRO strategy should then be founded on the clients’ data to allow you develop conversion-friendly segmentations using their actions, purchases, and lifecycle stage.
2. It Enables You to Acquire More Customer at Lower Costs
The main aim of CRO is to help visitors find what they are looking for on your site and expedite the buying process. CRO is all about efficiency, and it helps you convert the increased traffic into more clients. Improved customer experience results in more clients from that traffic, and as a result, reduced cost per acquisition (CPA).
3. It Boosts Your Clients’ Lifetime Value
Optimizing your customers’ journey can help turn one-off buyers into loyal clients by making them feel appreciated and anticipating their needs. You can segment your dedicated clients and show them more love in the form of personalized product recommendations, ‘welcome back’ popups, and replenishment emails prompting them to come back for more.
How Businesses Can Implement CRO and Examples of How They Can Optimize Conversion Rate
For example, how about switching to a more captivating introduction or a more compelling CTA?
There are a myriad of ways businesses can use to implement CRO. The first one is to improve the content you post on your website, as having great content can either make or break your site. For instance, if 2000 users visit a landing page per month with a 10% conversion rate, the conversion rate can be improved by optimizing some features on the page.
The second method is to use case studies and testimonials to showcase the problems you’ve previously been able to solve. For example, satisfied customers can narrate their experiences with your product, and then you post their stories on your site.
The third approach is to improve your offering by comparing it with your competitors’ products and offering more value, a lower price or focus on specific features. For instance, if you’re selling product A at $60 and your competitor is selling the same product at $40, you can consider lowering the price, bundling it with other products or offering an add-on.
The fourth strategy is to use A/B testing to ensure that your points of conversion are converting accordingly. For example, you can test whether the content you have on your website is converting by analysing the myriad data points and statistics on your web traffic to create a baseline and then measuring against those numbers to determine what areas can be optimized and then measure the results of any CRO efforts thereafter.
If you’ve been struggling with converting your visitors into leads, this article has provided some of the strategies you can espouse to optimize your conversion rate. But if you still got some questions concerning this matter, please don’t hesitate to reach out to us for help.