by Chun Lee in Marketing Strategies
- **November 2, 2022
Reading Time: 6minutes
Fifty years ago, mass-produced electric cars were merely a concept. Today, they are becoming increasingly popular and mainstream as individuals turn to sustainable transportation options. Although electronic vehicles are the next wave of the future, the marketing of electronic vehicles seems to be stuck on more traditional, outdated marketing strategies. As the demand for electric vehicles grows, digital marketing strategies must evolve to keep up with the most effective marketing tactics in order to reach modern consumers.
So as digital marketing for electronic vehicles continues to grow in importance as the market continues to boom, it’s crucial that automotive dealers and other marketers understand the best ways to reach their target audiences. At our digital marketing agency, we specialize in helping automotive businesses capitalize on this growing market.
In this article, you’ll learn some of the more effective methods of online advertising for EV.
Help customers find you inSearch
Customers that are already searching for information about electronic vehicles online are easily targetable through search engine marketing tactics like search engine optimization (SEO) and pay-per-click (PPC) advertising. By using SEO to get your website ranking for relevant keywords, you can increase your chances of appearing at the top of search results for those looking for topics related to electric vehicles. But don’t stop there, with PPC ads, you can target specific keywords and demographics to ensure that your ad is being seen by those searching specific, relevant keywords.
When reimagining your methods of online advertising for EV with search engine marketing, be sure to take into account the unique concerns of electronic vehicle consumers. Searches for electronic vehicles are up, like searches for “best electric cars 2022” which has grown in the U.S. by over 5,000% year over year. But it’s not just these more generic searches you want to target. Targeting searches for EV maintenance, charging, and environmental impact will attract those in the research phase of their buying journey.
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UseVideoto make your brand more recognizable
Videohas the potential to get you results that are unheard of elsewhere, if done correctly. In fact, Google has found that 80% of new auto purchasers took an action after watching a video. The problem is that, in comparison to gas-powered vehicles, most EV car searches are unbranded.
To remedy this and get your brand to stand out, use video ads to showcase not only the features of your EV cars but also the unique benefits and emotions that come along with driving one. Once you’ve introduced your audience to your brand, they can then search for it more easily and be more likely to choose your brand over a competitor that they aren’t familiar with. (Bay Area Videois developed by NTD Digital.)
Collect data to tweak messaging with machine learning
As digital marketing for electronic vehicles continues to grow, so does the use of technology like machine learning in advertising. This can be used to collect and analyze data on consumer behavior to optimize your messaging and targeting efforts. By tweaking your ad copy and targeting based on what works best, you can increase the effectiveness of your digital advertising campaigns and drive more qualified leads to your website.
Digital marketing for electric vehicles is a growing industry, and it’s more important than ever to stay up to date on the latest digital marketing tactics. If you’re looking to stay ahead of the curve in digital marketing for electronic vehicles, our agency has years of experience helping automotive dealers win more car buyers through cutting-edge digital tech campaigns. So if you’re looking to reach your target audience with online advertising for EV, then*we are your best bet.*