by Sherry Yin in Marketing Strategies
- **November 3, 2022
Reading Time: 6minutes
Lawyers, like most professionals, rely on referrals and word-of-mouth to get new clients. But with more and more people researching legal services online,attorneys need to have a strong digital marketing strategy in place to reach potential clients.
Improve your SEO
When you improve your website’s SEO the ultimate goal is to help your website rank higher in search page results when potential clients are searching for lawyers. It also showcases your expertise to attract those clients while creating authority in your field.
Try Live Chat and/or Text Services
A live chat or text option on your website can help you quickly answer any questions a potential client might have. By providing quick, easy access to answers for potential clients, you are more likely to convert them into paying clients.
Utilize search engine marketing (SEM)
SEM is a form of digital marketing that allows you to place ads on search engines like Google. When someone searches for a relevant keyword or phrase related to your law firm, your ad will appear in the results. For example, with Google AdWords, you can create compelling ads that target specific keywords, devices, or geographic areas to ensure your services are put in front of the right people. You can then use A/B testing and optimize your ads to get better results.
Source: Bay Area Video ( Bay Area Video is developed by NTD Digital.)
Video marketing
Whilevideotakes more to produce than other types of content, it’s a powerful way to reach potential clients because video is much more engaging, and very few firms are taking full advantage of this method of digital marketing for lawyers.
With platforms likeYouTubeandFacebook, you can reach a large audience with your video content. Before you can get started with this, you need to understand your audience and what they’re looking for, then use video to engage with them about topics they’re interested in. In video you can introduce your audience to your law firm, educate potential clients about your services, and over frequently asked questions, while providing the information your audience is seeking out.
If you’re an attorney who is interested in learning how digital marketing can help you get more clients, pleasecontact usfor a free consultation. Our team of experts would be happy to help you develop a strategy that will reach potential clients online!